About Me.

My career began in the fast-paced, high-stakes environment of New York City advertising, where I honed my ability to translate complex brand strategies into compelling visual narratives and engaging user experiences. Working on high-profile campaigns, I learned the importance of understanding audience needs, crafting persuasive messaging, and delivering impactful designs that resonate with diverse demographics. This experience instilled in me a strong foundation in visual communication, user psychology, and the ability to thrive under tight deadlines.

 

Transitioning to product design within the federal government, I embraced a human-centered approach, focusing on creating accessible and impactful digital solutions for public services. I led design initiatives that prioritized user research, iterative prototyping, and rigorous testing, ensuring that our products met the needs of diverse user groups. This experience deepened my understanding of complex systems, accessibility standards, and the importance of designing for inclusivity.

​

My background in commercial advertising equips me with a strong understanding of brand storytelling and visual communication, while my experience in government product design provides a solid foundation in human-centered design principles and a deep understanding of user needs. I am confident that my ability to synthesize complex information, collaborate effectively across teams, and deliver user-centric solutions would make me a valuable asset.